Munsoo Kwon’s Spring Summer 2018 Collection talks about today’s social phenomena of
individualism with the raise of single-person household. From the Yuppies (young urban
professional in the early 80s), and the Bobos (people who espouse the both values of the
counterculture and the materialism; a bourgeois bohemian in the 21 st century digital era), to
the Yolos (people with the view that one should make the most of the present moment without
worrying about the future; acronym for “you only live once”), Munsoo Kwon explores the
fascinating history of the individualism that has changed and reflected the values of the times.
Many different colors are used in the Collection to demonstrate the individuality of the people,
such as navy, pale blue, blue, khaki, gray, olive green, yellow, red, and of course, black and
white. Attractive patterns such as floral prints, camouflage, pin and bold stripes are used to
bring out the energy of the Collection.
Some of the important styles include pieces that are inspired by the Yuppies. Completing a
look with a mix and match of deep-neck shirts, pin striped outers and denim pants offers a
unique style that seamlessly blends the office look and resort look.
Different life styles of the Yolos are presented in the Collection. To demonstrate the active
type of individuals, surfing shorts details and capes made of PVC material are used, while
stylish one-mile- look completed with ever so comfortable training pants, anorak and hip-sack,
is offered to the other type of Yolos who enjoy alone time.
The oversized silhouettes which have become Munsoo Kwon’s new signature styles make
the Collection more dramatic in trench-style maxi coat, wide shoulder blazer, off-shouldered-
ultra-long- sleeve sweatshirt and extra wide pants.
Now, enjoy the show just for you, because you only live once! YOLO!