After cutting his teeth under the tutelage of such names as Robert Geller, Helmut Lang, Thom Browne, and
culminating with 5 seasons as a designer at Andrew Buckler, MUNSOO KWON has launched his very first
collection for Fall/Winter 2012, in New York.
MUNSOO KWON attempts to steer clear of the traditional saturated menswear market, and build his designs
based on neatly tailored modern silhouettes that are practical; yet maintain his own distinctive design. His
aesthetic is faithful to proportions and carefully designed for an impeccable fit, while still using his unique
detailing. Rather than overtly branding his pieces, MUNSOO KWON uses his signature split-open details on
the back and special pockets on shirts to create a coherent brand representation.
Munsoo Kwon F/W 13, which is his third collection, has been inspired by the theme of Kidult. Kidult, which is a compound word of “kid” and “adult,” explains a phenomenon that adults participating in youth culture and activities traditionally intended for children. These Kidults admire popular culture from the 80’s and 90’s - movies and novels, sports superstars from the times as legend, and collect childhood toys and small figures. Kidult has become a cultural syndrome and a new trend in different aspects of consumer consumption.
In the collection, Munsoo Kwon’s signature tailored looks with a hint of a twist as well as his neutral color palettes are smartly mixed with the vibrant colors and witty details to provoke the childhood nostalgia.
Easy-to-wear-colors such as black, charcoal, dark grey, and navy were used for outerwear, while more vivid colors like red, white, indigo and pale blue were used in other categories of the collection in order to visually reflect the sensibility and reminiscence of kidults. Duffle coats from classic school attire are transformed to asymmetric toggle coats with different colored buttons for a unique touch. Varsity jackets and shirts, cardigans, and sweatshirts with quilted details cross the fine line between modern and classic.
Youthful denim shirts and jeans with polka dot prints bring the best joy out of the collection. Raglan sweater with robot jacquard, cable cardigan with dots, and finally crewneck sweater with cable and gradation effect have brought the entire collection together and made it even more cohesive.
Drawing his inspiration from American architect Robert Stone's solo-built pavilion, Rosa Muerta,in Joshua Tree, MUNSOO KWON's Spring/Summer 2013 collection reflects the monochromatic black architecture which is rooted in modernism with details that are both structural and ornamental.
In his second collection, MUNSOO KWON introduces a selection which signifies peaceful rest and privacy away from conventional getaways at crowed beaches and tourist destinations. Dark camel, black, dark gray, old white, and khaki are used heavily in his colonial safari inspired suits, wax coated trench coats, and linen jackets. Casual striped T-shirts, slub yarn sweaters, and gingham shirts are inspired by the window frames and shadows of Rosa Muerta, and pants in different proportions and silhouettes add youthful sportiness while ties and scarves made with silk add a bit of luxury to the entire collection.
In his debut collection of Fall/Winter 2012, with a basic palette of black, gray, white and navy, MUNSOO
KWON expresses the complexity and emptiness of life in the city of New York that he spent so many years.
Communicating the loneliness and alienation he experienced through various ranges of items such as wool
suits and drop-crotch pants, sweaters knitted with luxurious Italian yarn, signature cotton dress shirts and
T-shirts, and wax coated military parkas and windbreakers.